We Help Tech Companies Thrive in Increasingly Competitive Markets

Turning Insights Into Strategies That Drive Growth


Big Purple Fish was founded in 2013 as an answer to a fundamental marketing challenge. As digital marketing costs have risen and efficiency has fallen, more and more innovative technology companies were failing to reach and influence their key audiences. The culprit was an inside-out approach to product development and marketing that led to poor marketing execution. Big Purple Fish disrupts this inside-out approach by emphasizing a research-based, market driven and repeatable process that leads to predictable growth, higher customer satisfaction and viral word of mouth.

Big Purple Fish was founded by Dave Geada, a marketing professional with over 20 years of experience in high-tech marketing. Prior to founding Big Purple Fish, Dave worked at leading technology companies like Rackspace, Peer 1 Hosting, Network Solutions and Computer Associates, as well as innovative startups like Stratascale. Dave served as a change agent in his various roles at these companies, helping them to identify and enter new markets, devise effective marketing strategies and deliver compelling multi-channel marketing programs that fueled growth.