Confirmation Bias – Marketing Powered by Belief

Fuel Your Marketing with the Power of Belief

Tap into what your best customers believe to drive dramatic marketing results for your business. What I’m about to share with you is quite possibly the hardest of my marketing rules to master. But when you do, it will have a dramatic impact on your marketing efforts. It’s called The Rule of Belief, and it’s based on a phenomenon of …

Reciprocity – The Secret to Higher Conversion

Reciprocity - The Secret to Higher Conversions

Give Before Your Ask to Get More Prospects to Say “Yes” to Your Offers In his landmark book Influence, Robert Cialdini identified six powerful levers of persuasion that make buyers more likely to say “yes” to your offer. The first of these, and arguably one of the most powerful, is Reciprocity. About Reciprocity Reciprocity is a powerful effect that influences …

Overcoming Marketing Amnesia to Grow Your Brand

Overcoming Marketing Amnesia

Why Relevant and Memorable Content Marketing Always Wins If you’ve visited my website recently, or have been following my company on social, chances are that you may have noticed that we recently changed our brand name from DBS Marketing to Big Purple Fish. Chances are that you probably think I’m crazy, especially if you have ever renamed a brand or …

Why Marketing is So Hard

Learn why marketing can be so challenging and get started down the path to becoming a better marketer. In my last email I talked about breaking the cycle of bad marketing. I also talked about how one of the keys to breaking that cycle was understanding certain rules of marketing that are not always taught in school or easy to …

Break the Cycle of Bad Marketing

Break the Cycle of Bad Marketing

Learn how to supercharge your digital marketing to drive meaningful growth for your business. We’ve all been there before. We’ve got a product or service that we want to market. We either hire an agency to put together a killer campaign for us on search or social, or we do it ourselves. We put a lot of money behind our …

Agile Marketing Intelligence: The Cure to Entrepreneurial Bias and Entrepreneurial Inertia

Agile Marketing Intelligence

In our last article we discussed how startups need to overcome two marketing challenges in order to succeed: Entrepreneurial Bias and Entrepreneurial Inertia. Both of these forces conspire to prevent startups from rapidly adapting to changing market conditions. We also touched upon an approach that can help startups beat these challenges: Agile Marketing Intelligence. Today we’ll describe this approach in …